23andMe - #MyDNA

:30 Second Commercial

Landing Page Experience at a Glance

Mydnais.me Desktop Landing Page Experience

Mydnais.me Desktop Landing Page Mobile Experience (long)

23andMe - Mydnais.me Digital Campaign

When 23andMe approached us at RAPP SF, we never thought that a single commercial pitch would turn into a full blown digital campaign. So when we were given the green light to go further, we got the attention of YouTube viewers to upload their Twitter/Instagram/Facebook images and then drive that traffic to the sleek new landing page www.mydnais.me (with a responsive mobile version).

Art Direction, Motion Graphics, Sound Engineering, Web Design, Mobile Design