Hp - New Style of Business

Additional Screen Grabs

HP - New Style of Business

When HP approached us, they told us that their marketing specialists would describe sushi as "a dead piece of fish wrapped in seaweed." All of us at RAPP got to work immediately, creating a story that showed how HP's technical way of doing things could be simplified into a new style of business. So with that we created Hal and Holly. Hal is an HP employee who is hosting a BBQ, and Holly is his wife, who spends most of her time educating Hal on how to become more practical.

Art Direction, Cinematography, Motion Graphics, Sound Engineering