War On Drugs - Virgin Unite/SID LEE Case Study Video

Ambient Guerrilla & Digital Social Campaign


Initial Concept Pitch


C2-MTL - Virgin America/SID LEE Montréal Experiment

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Rough Draft/Prototype Demonstration


Case Study Website

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Taboo To Change - Virgin America/SID LEE

Eva Van Den Bulcke presented a challege on behalf of Richard Branson: Get Americans to start talking about the failed war on drugs. We did so with a low budget/high impact, physical campaign that blended into an online campaign to promote the discussion. To prove our idea was sound, we tested it on a live environment inCasto district of San Francisco, as well at the actual C2-MTL event.

Art Direction, Outdoor/Ambient Campaign, Integrated Online Campaign, Physical Prototype